The Corner Office: Indie Thinking Drives Dzanc Books
• What advice would you give to those in the industry who have not fully embraced the Web?
Gillis: The writers today are all online. Even the older writers now have their own Web pages. You expose yourself that way. That’s where people [who] read are. … It’s not that difficult to do. Just … getting on the blogs is easy. And if you’re looking at it from a business standpoint, you have to tap it. … We’re still going to try to get the traditional book review, but we’re really going to focus on the electronic medium, [too]. We’re going out to hit all the blogs and all the online journals and really market [Dzanc] that way—let everybody know us via the Internet. It’s worked. It’s truly where your audience is—everyone is online.