College Students Want Their Textbooks the Old-Fashioned Way: In Print
Landmark research into preferences of college students reveals e-texts lagging far behind print, for now.
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"Studies such as this enable informed decision-making," said Scott Lubeck, BISG's Executive Director. "College students are an exceptionally dynamic demographic, making the technology transformation underway within the higher ed market very hard to plot. Our ongoing survey of student attitudes will help everyone in the publishing business make sense of this changing market place by providing hard data on the impact of habits and preferences."
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- People:
- Scott Lubeck
- Places:
- New York, New York
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