Combating the Higher-Ed Used Book Market
Higher-ed publishers can reclaim lost revenue streams by increasing rate of digital adoption.
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Mike Shannon
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There are three primary industry efforts in place to combat the used book market and increase engagement with students through digital products. My company, Packback, spent twelve months working with Chicago-based market research firm, Shapiro & Associates. Together we rigorously observed student learning behaviors as they relate to engagement with educational content. The goal was to uncover precisely why digital adoption has lagged in higher education and thus develop a new solution.
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- Companies:
- McGraw-Hill Companies
- Sage Publications
Mike Shannon
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