Combating the Higher-Ed Used Book Market
Aside from the drastic loss of revenue to the used book market, the core issue here is not about physical vs. digital or even new vs. used. Those are simply mediums. The core issue is around student engagement. Improvements on the industry, professor, and student fronts all rely on enhancing the direct engagement between learning companies, professors, and students. Digital format just so happens to provide the ideal medium for this engagement. Therefore, the more we can lower the barriers to digital adoption, the better position the industry will be in, both financially and academically, to shape the future of learning.
Mike Shannon is co-founder of Packback. Packback is a student-centric ecommerce company which partners with major learning companies to combat the used book market through digital engagement.