Connect With Your Customers Through Video: A Q&A with Suzie Sisoler, HarperCollins’ director of online consumer marketing.
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HarperCollins Publishers’ new in-house broadcast studio—developed and built in the company’s Manhattan offices earlier this year—regularly produces promotional videos featuring its authors. The objective: To create video content to help generate excitement for hundreds of new HarperCollins book titles each year. Thanks to positive consumer response to the videos, the publishing house has an ongoing appetite for producing this type of content—one that it is quickly feeding.
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