Connect With Your Customers Through Video: A Q&A with Suzie Sisoler, HarperCollins’ director of online consumer marketing.
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Last month, Book Business Extra spoke with Marisa Benedetto, executive producer of the broadcast studio, and Ana Maria Allessi, vice president and publisher of HarperMedia, about how the videos are created (http://www.BookBusinessMag.com/story/story.bsp?sid=108713&var=story). In this edition, Suzie Sisoler, director of online consumer marketing at HarperCollins, discusses how her team uses this new marketing content. By partnering with social-networking sites, teaming up with bloggers and providing content to niche fan sites, Sisoler says video simply connects with consumers.
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