Connect With Your Customers Through Video: A Q&A with Suzie Sisoler, HarperCollins’ director of online consumer marketing.
Extra: How do you measure the success of the videos? What type of metrics are you using? Is it book sales? Number of views?
Sisoler: Actually, we’re still working to determine metrics of the success of the videos we’re creating. I can’t answer that straight out. They’re still looking at it.
Extra: What other types of new online marketing tools have you recently been using?
Sisoler: There’s so much fun going on, but it goes back to finding what’s the right connection for the audience you’re trying to reach when we’re dealing with the online sphere. There’s the video. We have podcasts, online chats and interactions with social-networking sites. We’re creating games for properties and working with sites to develop games. The online world is great. There are so many possibilities. And there’s so much stuff happening all the time.