Connect With Your Customers Through Video: A Q&A with Suzie Sisoler, HarperCollins’ director of online consumer marketing.
Book Business Extra: On what type of Web sites and blogs have the videos been most effective?
Suzie Sisoler: It really depends on the book and the audience we’re trying to reach. Consumers can find these videos in a number of ways. We always have [the videos] on our site. You’ll see a video for a particular title on [that title’s] page of our site …. We host the videos on YouTube and other video sites, too. …It helps us for consumers to find [a video] and for the consumer to go on and forward it to friends. There are also niche sites we work with. It really just depends on the audience. We want to get as many eyeballs on it as possible. We’ve also found ways for publicity opportunities. We’ll offer it to retailers and to the media. The nice thing about videos is that they’re available when the consumer wants to watch it. It may be a month or two down the line, but it keeps the property out there.
- Companies:
- HarperCollins