Container-less Content? Not in This Digital Age.
An excerpt from The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network
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The%20Content%20Machine<%2Fspan>%20explores%20the%20publishing%20industry%20in%20crisis,%20disrupted%20by%20digital%20innovations,%20yet%20continuing%20to%20adapt.%20Written%20by%20Michael%20Bhaskar,%20digital%20publishing%20director%20at%20Profile%20Books,<%2Fspan>%20The%20Content%20Machine<%2Fspan>%20outlines%20a%20theory%20of%20publishing%20that%20allows%20publishers%20"to%20focus%20on%20their%20core%20competencies%20in%20difficult%20times%20while%20building%20a%20broader%20notion%20of%20what%20they%20are%20capable%20of<%2Fspan>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fcontainer-less-content-not-this-digital-age%2F" target="_blank" class="email" data-post-id="1833" type="icon_link">
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The publishing industry is not unique in being disrupted by the digital revolution. However, as much as or more than any enterprise out there, publishers are being challenged to reevaluate and reinvent the very core of what they do and how they do it. We find ourselves questioning what a book is, what content is, and what shape authored work will take five years from now.
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