Container-less Content? Not in This Digital Age.

Published in October of 2013, The Content Machine explores the publishing industry in crisis, disrupted by digital innovations, yet continuing to adapt. Written by Michael Bhaskar, digital publishing director at Profile Books, The Content Machine outlines a theory of publishing that allows publishers "to focus on their core competencies in difficult times while building a broader notion of what they are capable of." Exploring the nature of content, Bhaskar combines historical perspective and communication theory to make the case that the publishing industry will indeed survive and thrive in the digital age.