Container-less Content? Not in This Digital Age.
Among the ideas Bhaskar advances is a reevaluation of how content and what we typically call platforms relate to each other. While it may appear that digital technology has freed content from it's former containers (printed pages), content must still be contained in some fashion.
Likewise, it's important to recognize how content can be "decoupled" from its medium. Bhaskar toys with the notion that content is distinct from its medium, yet maintains a "formative relationship" with its medium. Bhaskar's term for content containers is "frames," chosen to better reflect how the content and platform relate. It's also an attempt to better understand content as we shift to a digital environment and emphasize the importance of cultural and technological context.