Copyright Clearance Center Develops In-App Licensing Toolkit To Facilitate Mobile Content Sharing

(PRESS RELEASE) Danvers, Mass.—Copyright Clearance Center, Inc. (CCC), a not-for-profit organization and leading provider of licensing solutions, has developed an in-app licensing toolkit for RightsLink Plus- and Premium-enabled publishers to add licensing to their iPad or iPhone apps.

On the iPad or iPhone, as well as for traditional online environments, RightsLink allows a publication’s customers to conduct licensing transactions of all kinds without ever leaving the rightsholder’s website.

According to Outsell, Inc. vice president & lead analyst Ned May, “Increasingly, knowledge workers and other professional content consumers are migrating from the desktop PC to a range of mobile devices that include various ‘smartphones,’ and now to the iPad. With this development of a ‘RightsLink-in-an-app’ tool, CCC has taken a strategic path to follow content users wherever they go in order to deliver efficient and convenient licensing solutions.”

May wrote in a recent Outsell article, “For researchers with the content they want and the occasional need to share this content formally, CCC’s embedded link is perfectly placed. Occupying scarce and therefore precious real estate within the sharing functionality of an iOS app, this ‘Get Permissions’ link sits alongside other standard workflow tasks…as such, it is a simple extension of an existing practice yet perfectly positioned to succeed. It would be surprising if this solution or something similar didn’t become ubiquitous for every paid content provider targeting mobile devices.”

The first installation of the toolkit adds a “get permissions” option within the iPad/iPhone app for CHEST, the highly regarded peer-reviewed journal of the American College of Chest Physicians (ACCP). When a reader of an article on the iPad or iPhone version clicks on the share button at the bottom of the app, among the short list of usual options is one offering “Get Permissions.” Clicking that link opens a CCC branded widow tied to the RightsLink service enabling a full range of options to secure additional rights that is synchronized with an individual’s account.