Could An Overdependence on Data Hurt The Book Industry?
Data can tell us about what’s been done and what’s being read -- but what about what’s to come?
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Caleb Mason, founder and publisher of Publerati, holds this concern and says he has already seen the "stick with what works" mentality in action. Reflecting on his recent trips to BookExpo America, Mason says, "I was amazed...by how few publishers there were, and they all had the same things."
Many will argue that digital disruption and an unstable market have compelled publishers to become less risk tolerant and experimental. But will data shake publishers from the stagnation of uniformity, or lead them further toward the rinse-and-repeat model?
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- Companies:
- Hachette Book Group
- HarperCollins
- People:
- Caleb Mason
The Editors
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