Could You Handle an Overnight Best-seller? Epicenter Press’ Kent Sturgis talks about how his small press tackled the instant, overwhelming demand for the only Sarah Palin biography.
Biographies of political hopefuls typically see a significant bump in demand during presidential election years. But a sudden spike in orders wasn’t something Publisher Kent Sturgis expected for Epicenter Press’ 2008 biography of Alaska Gov. Sarah Palin, Kaylene Johnson’s “Sarah: How a Hockey Mom turned Alaska’s Political Establishment Upside Down”—the one and only biography of the 44-year-old politician in print at the time. That all changed Friday, Aug. 29, when Sen. John McCain announced that Palin would be the Republican vice-presidential nominee. Almost immediately, Sturgis and his small publishing house, which consists of himself and three part-time employees, mobilized to meet the sudden, overwhelming demand for the title. Within a week, the company had 86,000 copies of the book in print.