Could You Handle an Overnight Best-seller? Epicenter Press’ Kent Sturgis talks about how his small press tackled the instant, overwhelming demand for the only Sarah Palin biography.
Sturgis spoke with Book Business Extra about the challenges of having a regional title, with an initial run of 10,000 copies, become a national best-seller within a matter of days.
Book Business Extra: What were the first steps that you took once you realized there would be a significant increase in demand for “Sarah”? What was your initial reaction?
Kent Sturgis: It was a shock. The phone starting ringing immediately. Then the calls back and forth … began between ourselves and our distributor, Graphic Arts Center Publishing Co. They work with Ingram Publisher Services (IPS). Pretty quickly, we had a conference call with Graphic Arts, IPS and Lightning Source, [an Ingram content company]. We decided right away that we needed to release a trade paperback. It was pretty easy to put together. This was initially a regional book. With a little tweaking, it held up [for a national audience].
- Companies:
- Lightning Source Inc.