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"Publishers are more inclined to raise the bar [today], and in a tasteful way, not just to do it," says Kelly Hartman, marketing manager for Phoenix Color Corp., a book component printer and manufacturer in Hagerstown, Md.
Analysts agree. "In view of this sea of book titles being published, you must have a cover that helps sell the book," says Andrew Grabois, senior director for publisher relations with R.R. Bowker, in New Providence, N.J. "Better yet, an eye-catching cover."
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