Cover Story
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Grabois says interest in stunning cover designs and materials goes beyond retail stores, even impacting on-line sales. "On the Web you need an image, preferably a high-resolution one," he says. "Increasingly, that means not just the cover, but cover four, too."
It also influences cross-media branding. "That [cover] image is part of the branding of that title, from the cover to the Web page, to the belt buckle," says John R. DePaul, president of the publishing components division at The Lehigh Press Inc., in Pennsauken, N.J. "So design needs to work in several media and sizes, as well as dazzle the beholder."
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