NEW OPPORTUNITIES FOR THE NEW LENTICULAR
Mike Brooks, Chief Marketing Officer
Lenticular technology has been around and steadily maturing for years. It's come a long way from animating secret decoder rings in boxes of Cracker Jack. Today, lenticular graphics are used to create stunning animated advertisements, posters, business cards, promotional items, and more.
While lenticular printing is being used effectively on covers of books and magazines, it's always a tip-on. Now imagine a lenticular substrate so thin it can be used as an entire cover, like a silky skin flowing over the front, back, and spine.
Visualize a magazine logo and other text spinning, swirling, moving around the cover; or a back-cover advertisement with animated headlines and copy, changing colors, morphing fonts. Picture visual elements in a three-dimensional space, without the unsightly artifacts associated with holograms.
Think about a stunning 3D background, with design elements—photos, models, illustrations, picture-in-picture—independently animating concepts, product features, and benefits. These are huge additions to the publisher's and advertiser's design arsenal for the presentation of high-impact ideas.
Stop imagining, because the future of lenticular has arrived, and is available today for book and magazine covers. This momentous lenticular breakthrough for printed covers is dubbed the Crystal brand lens. It's the latest lenticular innovation by the specialists at National Graphics Inc.
National has long been recognized for its premium Extreme Vision brand lithographic lenticular work. Extreme Vision is more than imaging. It's a precisely calibrated system that tunes the patented imaging to National's growing lens design portfolio with their unique method of printing.
National has created many of the lenticular industry's firsts since it started working with lenticular in 1994. Because the company's sole business is lenticular, on-going R&D and constant improvements are crucial to maintaining our leadership position.
At .007 and 200 LPI (lenticules per inch), our Crystal brand's high-definition graphics are far more refined than the coarse mainstay of the lenticular industry, a 75 LPI lens at least .018 in thickness. (Incidentally, National developed the 75 LPI lens in 1995, but didn't patent it. It was the first commercially available thin lens, and became the global standard.)