Creating Promotional Video: HarperCollins executives talk about the publisher’s new in-house studio
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Last month, HarperCollins announced the creation of an in-house Internet broadcast studio to create author videos for sales, marketing and promotional opportunities. Five-hundred promotional videos featuring authors from the publisher’s roster are expected to be produced each year. Using HarperCollins’ fellow News Corp. sibling The Wall Street Journal as a model for the venture, the studio was developed with a newsroom environment in mind, according to HarperCollins representatives.
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Peter Beisser
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