Creating Promotional Video: HarperCollins executives talk about the publisher’s new in-house studio
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Marisa Benedetto, who was formerly a multimedia producer at the Journal, joined HarperCollins to serve as executive producer of the new venture. Benedetto reports to Ana Maria Allessi, vice president and publisher of HarperMedia.
Both Benedetto and Allessi spoke with Book Business Extra about the creation of the new studio, and the growing importance of video as a marketing tool for book publishers.
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Peter Beisser
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