Creating Promotional Video: HarperCollins executives talk about the publisher’s new in-house studio
Book Business Extra: What types of personal connections are you hoping will transpire between readers and the authors who step in front of a camera?
Marisa Benedetto: The simplest way to describe it is that it’s a casual conversation. The author and reader are spending a few minutes in each other’s company. The reader will be able to get something that they weren’t able to in the book. I think that readers will feel that they’re sharing something with the author in an informal scenario. The author will come in. Most of the time, the author will answer the questions of someone off-camera. … If there is art from the book, we’ll show that. I’ll think about what kind of music to use for the piece. [The videos] are about two to three minutes long. We’ve [filmed] about 23 authors in a month.
- Companies:
- HarperCollins