Cross-Media Masters
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Cannibalization is the very real possibility that, while increasing the attractiveness and sales potential of one product, another product suffers as a result. In this case, sales of the standalone CD-ROM, and the new subscription-based Web site, would theoretically be at risk.
Cross-platform (i.e., cross-media) development is simultaneously building multiple electronic products using the same content database. This term is often applied to software development, such as creating a single product that runs on both Windows and Macintosh platforms. We faced this, plus we had the added challenge of building completely new print and online products.
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