Danger Lurks Offshore for American Printers
“We wouldn’t have any work if things were bought strictly on price,” Nason says. “But we have taken steps to reinvent ourselves and rely more on single-color
customers to support our workload.”
This tact has allowed Worzalla to experience a 20 percent sales increase over last year, rebounding to more than $53 million in revenues. The company is in the process of adding three new presses, and it is visiting the idea of having an Asian partner.
“The experiences over the past four years have made it clear to us that we have to continually reinvent ourselves, keeping our quality and service at the highest level, while reducing unnecessary waste and costs,” adds Ron Blaha, Worzalla’s process manager. “It has been trying at times, but our recent upswing in sales has made it fun again.”
Blaha credits the strong work ethic and management skills of Worzalla employees for enabling the company to survive. This will prove to be valuable for the
company in the future, as well.
“Imported print will continue to grow, and will probably double in the next five years,” Webb says. “Whether or not U.S. printers will do the things necessary to avail themselves of the opportunities to compete in growing overseas markets, or partner with overseas printers, remains to be seen.” BB
Chris Bauer is managing editor of Printing Impressions magazine. This article was reprinted with permission from Printing Impressions (www.PIWorld.com).