De Marque and Nu-book sign a cooperative agreement to enable book publishers to expand their ebook distribution through multiple channels

Quebec, April 29 2013 — De Marque, a leader in the field of digital publishing, and Nu-book, the leading North American provider of ereading applications for the publishing industry, today announced that they have concluded a partnership agreement to offer their value-added services to their respective clients. Book publishers around the world can now benefit from both De Marque and Nu-book’s solutions to enhance their ebook distribution strategy through multiple channels.
“De Marque brings together a vast network of over 500 publishers around the world—all of which are at the heart of our Cantook ebook distribution platform. De Marque’s goal is to offer publishers and booksellers high-quality, user-friendly, and efficient tools to support the commercialization of their ebooks. We are thrilled that our clients will now be able to more easily benefit from Nu-book’s sophisticated technology,” explained Marc Boutet, President of De Marque.

Under the agreement, book publishers can use Nu-book’s technology platform to deploy personalized iOS- and Android-based apps to sell directly to their readers. This solution will help publishers increase the discoverability and sales of their ebooks—all while gaining access to invaluable customer data.

“Demarque’s partnership with Nu-book is a testament to wide variety of options publishers have to get their ebooks into the hands of customers,” said Nu-book’s President, François Guérard. “Publishers can have the best of both worlds—selling through retail channels and selling directly to their readers. We are pleased to be working with Demarque on bringing our sophisticated ereading platform to their clients.”

Nu-book’s platform boasts rich ereading features, customized for each publishing client, and seamless means by which readers can acquire digital works. Nu-book remains steadfast in its belief that publishers should remain in control of their content, distribution strategy, and, in particular, the means with which their readers purchase their ebooks. Nu-book enables publishers to sell directly to their readers thanks to Nu-book’s tightly integrated mobile device apps and ebookstore—all of which can be tailored to publishers’ distinct requirements.