Deepening Consumer Insights Takes Priority for Book Publishers in 2015
Book expert and consultant David Lipsey dissects the trends that will define the next year in publishing.
What big trends do you think will disrupt the book industry in the future?
I think that there is continuing need and growing importance for book publishers to know more and more about who their customers are. The same way that the distribution channel has been so tremendously disrupted with Amazon and the myriad of ways that books are consumed so can the publishers disrupt the supply chain by getting to know better the individuals buying their books. Part two is learning how to use those insights and that data for title acquisition, marketing, or just sustaining relationships through time.
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