Deepening Consumer Insights Takes Priority for Book Publishers in 2015
Book expert and consultant David Lipsey dissects the trends that will define the next year in publishing.
What tools exist for publishers to better track their customers?
There are certainly a lot of tools on the customer relationship management side. Data is available but many distributors are reluctant to share that data. I think publishers are a bit challenged because they have to work very hard to get that information. They have to build new channels, like author fan pages, to actually capture their readers.
0 Comments
View Comments
- People:
- David Lipsey
Related Content
Comments
%0D%0A%20%20Following%20David%20Lipsey,%20partner%20at%20Optimity%20Advisors<%2Fa>,%20shares%20his%20insights%20on%20the%20year%20to%20come%20in%20publishing.<%2Fem>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fdeepening-consumer-insights-takes-priority-book-publishers-2015%2F" target="_blank" class="email" data-post-id="2017" type="icon_link"> Email Email
0 Comments Comments