Regnery Publishing President and Publisher Marji Ross on how to put all of the pieces together to create a hit title.
Developing a Best Seller
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Book Business Extra: What advice would you give to other book publishing professionals on creating a successful launch?
Marji Ross: The key to success starts with choosing the right books rather than choosing the right launch strategy. If you haven’t done a good, strategic job in your acquisition and your positioning with your books, you’re already behind the eight ball when it comes to creating a launch strategy.
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