Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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When the “Ripley’s Believe It or Not!” series decided to go global with its newest edition, “The Remarkable … Revealed,” the company took a chance by tweaking the typical foreign publishing model. Rather than licensing full publishing rights, as many publishers do, Ripley chose to handle printing and work directly with foreign distributors.
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- Companies:
- Springer
- The New York Times
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