NEW - Digital Directions: Your Digital DNA
Digital assets are the DNA of your content. How much does your organization need to change to manage them?
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Ten years later, a large textbook publisher hired me to lead a media and technology group and I learned otherwise.
There was no systematic approach to the management of digital assets. Following the printing of a textbook, digital assets were stored on a variety of offline media (SyQuest, anyone?), and put in a shoebox or some similar receptacle under the production editor’s desk. As I later learned, it was not that unusual a circumstance in the industry.
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- People:
- Andrew Brenneman
- Places:
- New York City
Andrew Brenneman
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