Digital Printing: Poised For Growth

A look at the trends behind the market’s significant expansion.

Recent technology advancements have helped fuel growth. Earlier this year, Hewlett-Packard announced its T400 Color Inkjet Web Press, a 42-inch wide web press, which prints at 400 or 600 feet per minute.

A recent survey by INTERQUEST among leading North American book printers places "the move to shorter runs" as the No. 1 trend in the book market cited by respondents.

Projection of North American book production volume, reflecting an annual decline in book volume (from 2010 to 2015) of 2 percent and an increase in digital printing of almost 30 percent annually.

An INTERQUEST study shows that slightly more than 90 percent of the book volume produced in 2010 by printer respondents was monochrome, and 9 percent was color.