Special Report: Digital Printing: What’s New and on the Horizon
So, What's the Forecast?
INTERQUEST estimates that digital manufacturing currently accounts for about 4 percent of all book produc–tion, but that by 2015, it will grow to about 15 percent of the total. In the coming years, inkjet printing will play a major role in the market as the cross-over point between conventional and digital manufacturing moves up, making available more first-run front-list titles as well as longer-run reprints. INTERQUEST also predicts that digital color printing will be used in a greater variety of books, including inserts in trade editions. All in all, book manufacturing is one of the fastest-growing applications of digital printing as run lengths continue to decline and key players in the supply chain continue their efforts to reduce costs—trends that play directly to the strengths of digital printing technology.
David Davis is director of INTERQUEST Ltd., a market and technology research and consulting firm in the field of digital printing and publishing, producing multiclient studies and hosting educational seminars worldwide on book printing and digital printing applications. For more information or to order INTERQUEST's most recent study of the book market, "Digital Book Printing: Market Analysis & Forecast (2010-2015)," call (434) 979-9945 or visit Inter-quest.com.