Digital Catalogs: Tomorrow’s New Trend?
Digital catalogs offer benefits, but as of yet have been slow to catch on.
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According to those in the digital catalog business, there may be as many as a dozen vendors offering book publishers the ability to recreate the look-and-feel of their print catalogs in digital form. Still, the concept has yet to become a sweeping trend. In fact, some solutions providers don’t target book publishers, and some have no book publishers as clients as of yet. But with a number of solutions now available, and some obvious benefits to book publishers and their customers, will that soon change?
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David S. Chartock
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