Digital Catalogs: Tomorrow’s New Trend?
Digital catalogs offer benefits, but as of yet have been slow to catch on.
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Buser says digital catalogs—the ones that are essentially mirror images of their print catalogs—can save a publisher time and money compared to creating the print version of the catalog first and then creating a separate catalog online. “Our customers have thousands of items. Therefore, it is not feasible for them to simply post their catalog on the Web. It requires organization and database entry. It’s an investment in time and people,” says Buser.
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David S. Chartock
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