Digital Directions: Does Design Matter in Digital Distribution?
While clarifying the strategic and economic importance of design in publishing organizations, both Jones and Hecimovich acknowledge the need for selective investment. Not all titles require—or warrant—the same level of design complexity. While works of fiction and standard scholarly monographs can be translated to digital delivery relatively easily, complex reference works require much more investment to work well across platforms. “When you take something like ‘The Chicago Manual of Style,’ which is both critically important to this organization and incredibly complex, we need to take direct involvement and great care to successfully bring it into digital distribution,” says Hecimovich.