Digital Directions: Does Design Matter in Digital Distribution?
However, it soon became evident that an image of the paper-page was by no means an optimal experience for Web delivery. For starters, the aspect ratio doesn’t match. And for mobile e-readers like Amazon’s Kindle, they don’t work at all.
Moving away from the use of Web-ready PDFs is a daunting prospect. It requires design departments to understand and deliver multiple designs for different modes of delivery. So daunting is this prospect that many digital-delivery initiatives assumed that this production and design challenge was too great for book publishers to undertake, and the task was off-loaded to the channel partner. Programs as diverse as those of Questia and Project Caravan assumed that the publisher would deliver original-application (manuscript or layout) files from which the channel partner would create the final design for delivery.