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DEMAND GROWING
Mohawk markets its digital paper product, Mohawk Superfine, to books-on-demand (BOD) publishers, but Mohawk officials say they haven't had a big run on it; at least, not yet.
That's not surprising. Despite the recession, the young BOD market is growing. Publishers increasingly understand the economic advantages of BOD for short runs, vanity titles, corporate publishing, backlists, and other applications.
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