Distribution in the Digital Age
“The first thing publishers have to do is have the ability to manage digital assets,” says James Gray, president and chief executive officer at Ingram Digital. “We look at existing content workflow in terms of the file output.”
Most publishers currently work with PDF files, he says, which are not as compatible as other platforms with e-reading devices such as the Amazon Kindle. “The move toward XML and new e-standards is something we endorse,” he says.