Distribution in the Digital Age
Digitization has led to more efficiencies in the supply chain, and more opportunities for both publishers and distributors.
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Because handling print and digital content is a vertical challenge, standardizing file formats is important to Ingram, which sees itself continuing to fulfill its traditional role of storage and distribution, while at the same time removing barriers across multiple supply channels.
“We see a big [opportunity] in Ingram providing storage service … [and] engaging with the people who are buying these books, and the different ways they are interacting with the content,” says Gray—from print to e-books, by-the-chapter downloads to interactive textbooks.
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James Sturdivant
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