Distribution in the Digital Age
“One of the uses I find really surprising is the success of romance books [in the e-book market],” Dawson says. “This is the consumer segment with the [highest] adoption.”
Speaking at the Book Industry Study Group’s (BISG) Making Information Pay event in May, Malle Vallik, Harlequin’s director of digital content and interactivity, stressed the importance of offering free e-content to encourage readers to try the experience and get comfortable with it. Many women may not be naturally inclined to read e-books, she said, so giving them an incentive to try the format out can enable them to find out they like it.