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The same lesson holds true for new media product development. Yes, understanding the technology itself is enormously important. But even implementing technology is really more about process and people than about the technology itself. Successful publishers are extremely disciplined about the processes used to define and develop "traditional" print products. They need to apply the same discipline to new media product development and to the software development projects.
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- Companies:
- Really Strategies Inc.
- People:
- Barry Bealer
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