Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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With some of its better-known and wackier titles including "The Complete Far Side," "What the Duck: A W.T. Duck Collection," "Cake Wrecks: When Professional Cakes Go Hilariously Wrong" and "Butter My Butt & Call Me a Biscuit: And Other Country Sayings, Say-So's, Hoots & Hollers," one might think that Andrews McMeel Publishing's (AMP) strategic advantage comes from its funny bone. But, while humor is one of the company's leading product categories, there is no doubt that it's serious about its approach to publishing.
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- Kirsty Melville
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Noelle Skodzinski
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