Andrews McMeel's Strategy: Building 'Bench Depth'
Diversification and strategic partnerships help position the company for a strong future in a shifting market.
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Building the Bench
You could sum up the Kansas City-based company's modus operandi in just a few words: remarkable content, diversification and strategic partnerships. The company, which publishes some 300 titles annually, has built its business on several core book categories (humor, cookbooks, crafts and children's books), but also relies heavily on several other diverse product categories—from calendars to gift and puzzle books. It also is working to continually expand its reach and stay ahead of shifts in an evolving marketplace.
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