Do Cover Enhancements Enhance Profits?
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Consumer spending on books will reach $44 billion by 2008, and publishers will be serving up a menu of more than 2.3 billion books from which readers can choose, predicts a recent study by the Book Industry Study Group, a nonprofit industry organization.
With so many titles vying for a piece of the pie, each book's cover becomes increasingly important to catch the book-buyer's eye, despite the old caveat about judging a book by its cover. But does pomp and circumstance help sell books?
0 Comments
View Comments
Related Content
Comments