Do Cover Enhancements Enhance Profits?
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Beauty Is Only Cover Deep, But It's The Cover That Buyers See
Many in the industry agree that a book's cover can instantly woo or repel, regardless of the book's content. "Anybody who doesn't believe that people judge a book by its cover is missing some basic fundamentals about human nature," says Eric Roberts, director of graphic technology for The Lehigh Press, a Pennsauken, N.J.-based provider of book components. "The judgment is often unconscious, subliminal. What we like—what we hear or see—that's on automatic pilot, but we do make judgments."
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