The Dictionary Market: Getting Your Words' Worth
But the simple fact is this: When I need to know the correct spelling of, say, "onomatopoeia," or "conscientious" or "hierarchy," there's a decent chance I'll be heading straight to Dictionary.com. Or to be a bit more specific: I'll type the word into my web browser and, after tapping my 'Enter' key, I'll almost certainly be taken straight to Dictionary.com. If you've ever used Google to look up a word, you know exactly what I'm talking about. According to Lisa Sullivan-Cross, Dictionary.com's vice president of marketing and general manager of learning, the site services more than 50 million users each month, and its mobile apps have now been downloaded an astonishing 25 million times.
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.