Publishing to a Higher Power
Dwight Baker, President of Baker Publishing Group, Tells all about his company’s ongoing success in Christian publishing, including its current New York Times Best seller, and how it remains cutting-edge after 68 years in business.
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Jim Calder
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“The art department is an unusual starting point toward larger executive responsibilities, but it does carry some distinctive advantages,” Baker says. “Most significantly, it trained my mind to function comfortably on instinct. While in the art department we could not, for instance, use hard data to effectively quantify a favorable response to a book cover. If a cover works well, it does so upon a mere glance and within a fraction of a second. With any cover image, we either react favorably or not; no verbal explanation is required or welcomed,” he explains. “After so many years of acting by intuition in the art department, my mind became accustomed to that environment.”
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Jim Calder
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