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"Even though the base of e-book users expanded over the past year there are still lingering questions as to what extent consumers are engaged with digital book content," said Michael Norris, senior analyst of Simba Information's Trade Books Group, in commenting on the findings. "We also found that over a quarter of e-book users haven't purchased a single digital book in the past year, and that is about the same as we discovered last summer. Additionally, there remains a very large group of iPad owners who are not e-book users at all."
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