E-Books by the Numbers: E-Readers - A Tale of Two Forecasts
Big Growth to Come
Global research and advisory firm mediaIDEAS forecasted in a recent study that the U.S. market in 2010 for paid e-reader content will be approximately $460.6 million—consisting primarily of e-books sold to a user base of more than 8 million.
The study suggests that, from 2011 on, the availability of large-format, high-quality, color e-readers will promote magazine- and newspaper-content sales, as well as other paid content and e-books. The report suggests that, by the end of 2014, the U.S. e-reader user base will grow to nearly 45 million (more than five times its projected 2010 size), and the market for all categories of content sold for e-readers will rise to approximately $10.86 billion; by 2020, it will exceed $33 billion.