E-Books by the Numbers: E-Readers - A Tale of Two Forecasts
Kindles Don't Kindle
College Students' Interest
Remember last fall when Amazon launched a pilot program with seven universities, where select students test-drove the Kindle e-reader? Many anticipated the device would alleviate the burden of lugging heavy textbooks around campus.
Unfortunately, the pilot program was not so successful, according to a June 10 BusinessWeek.com article: "… Results from the pilot programs have trickled in, with most schools reporting that students were dissatisfied with the device as a classroom tool, and many had abandoned the Kindle just a few weeks into the experiment. At some schools, more than half of students surveyed said they wouldn't recommend the e-reader to friends for classroom use."
Borders recently joined major players in the e-reader market when it announced its sale of the Kobo and Libre e-readers. The Kobo was made available June 17 for $149.99 (the same price as the Sony Reader Pocket Edition, and less than the Nook and Kindle), and was reportedly sold out at press time. The Libre eBook Reader Pro, with its launch in early July, sells for $119.99.
The new e-readers are in line with Borders' plan to provide a neutral selection of device offerings, according to a company press release. The eBook Store features "free apps for your Mac, PC, Blackberry, Android, iPhone and iPad," according to Borders.
The Big Apple
According to Time NewsFeed (NewsFeed.Time.com), Apple sold 2 million iPads just 60 days following its April 3 release. At the annual Apple World Wide Developers Conference on June 7, Apple CEO Steve Jobs dropped another buzz-worthy stat: Some 1.5 million e-books have been downloaded from the Apple iBookstore, capturing a 22-percent share of the e-book market in 65 days.