E-Marketing Strategy: E-mail Marketing: 
An Old Workhorse That Still Pulls Its Weight

Building an E-mail List

There are several ways to go about building a list of e-mail addresses—many of which are nefarious and should be strictly avoided. The absolute worst outcome of any e-mail marketing campaign is to be labeled—either officially by SpamCop, or unofficially in the minds of your target audience—as a spammer. Spam is only effective at collecting people in the village square with pitchforks and torches—not much else.