E-Marketing Strategy: E-mail Marketing: An Old Workhorse That Still Pulls Its Weight
Strategies for building your list, creating e-newsletter content
and analyzing results.
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Promote your new newsletter on your site, on your social media accounts, on your blog, in your e-mail signatures, and everywhere else—including in your print publications. A crafty use of a Quick Response (QR) code (En.wikipedia.org/wiki/QR_code) in print could make it easy for people to sign up for your newsletter while reading your books.
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